about naa

Formed in March 2007 Neil Allen Associates (NAA) is a partnership which offers a unique, personal service to the sport, leisure and cultural industries amidst the growing proliferation of corporate consultancy practices.

Built on an associate model NAA is able to offer experienced and focussed consultancy solutions without the overheads. With a dedicated team in place NAA can respond quickly to client needs and add capacity to organisations by providing dedicated support to deliver short or long term consultancy and project management assignments. Support is available through the traditional consultancy model or through a more tailored service, which includes short term trouble shooting to longer term project or interim management.

Director Neil Allen specialises in strategic planning, management and sports development for sport and leisure and has nearly 25 years' experience in the industry, including Sport England, the Audit Commission and 12 years of Director level management consultancy with two of the leading industry practices. He is a member of the Institute of Sport, Parks and Leisure (ISPAL), a former Green Flag Award Assessor and CABE Space Advisor. Neil is also a trained facilitator and has undertaken numerous workshop facilitations on behalf of clients.

Neil Allen Associates specialises in strategic planning for sport and leisure.

Inclusion on the Sport England Framework marks a significant step forward in the development of NAA and represents an opportunity to continue and expand the company’s strategic work through the coming together of many of the leading strategic planners in the sector under the NAA banner. We have developed a team drawn from the core of our Sport England Facilities Improvement Service (FIS) work, which we believe provides the sector with a range and breadth of experience, which is unrivalled covering all aspects of needs assessment and feasibility studies. This team has been bolstered with leading experts in options appraisals, finance and leisure management and operations; ensuring a 'one stop shop' for strategic commissioning for sport and leisure across the country.

our vision

To provide clients with dedicated support and the best possible service, offering professional solutions to enable them to achieve their ultimate goals - improving the sporting and cultural lives of communities.

our values

All projects, regardless of size and cost, will be delivered by experienced professionals who share a common passion and drive for the sport, leisure and cultural services industries.

our work

Defined by our clients and the wider industry and every project demonstrates a commitment to deliver innovative, quality solutions with integrity and vision.

Our approach is flexible and supportive, with the needs and understanding of the client at the core of what we do.